BASF: Rompiendo mitos, illustrated facts for modern agriculture

Rompiendo mitos (“Busting myths”) was a social media campaign created to question common misconceptions about agriculture.

We designed a series of animated illustrations that brought each myth to life —a playful, recognizable style that made complex topics easy to grasp for both experts and the general audience.

On social media, the visuals introduced the myth; on BASF’s website, agricultural specialists broke it down in detail.