HUGO: F1 style, analog cuts for digital feeds

When HUGO teamed up with Red Bull Racing for the Formula 1 season, they dressed the team’s drivers for the circuit —and we translated that collaboration into a series of Get the Look graphics for social media.

Each piece paired the drivers’ outfits with collage layouts and analog textures, evoking the look and feel of vintage magazines.

A campaign that fused fashion and motorsport, bringing editorial flair to the feed for the Miami and UK Grands Prix.