BASF Archives - Niu https://www.weareniu.studio/client/basf-es/ Wed, 15 Jul 2026 07:24:07 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1 https://www.weareniu.studio/wp-content/uploads/2025/07/cropped-Vector-32x32.png BASF Archives - Niu https://www.weareniu.studio/client/basf-es/ 32 32 A campaign identity for the farmers of the future https://www.weareniu.studio/project/a-campaign-identity-for-the-farmers-of-the-future/ Thu, 27 Nov 2025 16:52:37 +0000 https://niu.wplab.live/?post_type=project&p=1412 The post A campaign identity for the farmers of the future appeared first on Niu.

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BASF

Designing the visual language for BASF’s digital launch

We designed the visual identity for BASF’s campaign “El agricultor del futuro” (The farmer of the future), created to introduce a new digital platform aimed at farmers interested in innovation and sustainable practices.

Our work focused on developing the campaign’s visual language — from the key video piece used across YouTube and Instagram, to the templates and graphic assets for social media. The result was a forward-looking image that conveyed progress and curiosity, while keeping a close, human tone aligned with the farmers’ everyday reality.

Client BASF
Year 2023
Services
Art Direction
Motion Graphics
Campaign Identity
Graphic Design
Contributors

Strategy & Campaign Management: Integral Media Projects

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]]> Rompiendo mitos, illustrated facts for modern agriculture https://www.weareniu.studio/niu/basf-rompiendo-mitos-illustrated-facts-for-modern-agriculture/ Mon, 25 Jan 2021 14:41:00 +0000 http://niu.wplab.live/?post_type=niu&p=1199 Rompiendo mitos (“Busting myths”) was a social media campaign created to question common misconceptions about agriculture. We designed a series of animated illustrations that brought each myth to life —a playful, recognizable style that made complex topics easy to grasp for both experts and the general audience. On social media, the visuals introduced the myth; … Continued

The post Rompiendo mitos, illustrated facts for modern agriculture appeared first on Niu.

]]> Rompiendo mitos (“Busting myths”) was a social media campaign created to question common misconceptions about agriculture.

We designed a series of animated illustrations that brought each myth to life —a playful, recognizable style that made complex topics easy to grasp for both experts and the general audience.

On social media, the visuals introduced the myth; on BASF’s website, agricultural specialists broke it down in detail.

The post Rompiendo mitos, illustrated facts for modern agriculture appeared first on Niu.

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