Out of Core is Bershka’s footwear label, launched through a campaign that defined its visual identity from the start.

We designed the graphic concept for the launch —a bold, product-driven image first unveiled in store windows and later adapted to web and social media.

The campaign rolled out across more than 50 stores worldwide, setting the tone for the brand’s debut.

For the collaboration between Bershka and designer Pepa Salazar, we created a window display concept that captured the bold, sculptural energy of the collection. The goal was to design something striking and memorable, aligned with Pepa’s visual universe and the scale of the partnership.

The concept was built to adapt —deployed in 28 stores worldwide, each with different layouts and dimensions. In the most iconic windows, a giant heart sculpture, inspired by the shape of the bags in the collection and crafted by artistas falleros, became the focal point of the installation.

We collaborated with Bershka for several years, designing and animating their weekly Instagram Stories. Each season brought new visual codes and motion dynamics that evolved with the brand’s digital language.

In this edition, we defined the art direction, designed the visual templates, and produced the animations for every content typology. The result was a modular and flexible system that kept Bershka’s content visually fresh, clean, and consistent across time.