IG Stories, inspired by Gen Z’s digital language

Bershka is highly active on social media, with a constant flow of content and fast-paced storytelling.

In 2022, we developed a dedicated visual direction for their IG Stories —a cohesive identity that strengthened the brand and unified the look of every piece.

The concept drew from Gen Z’s everyday digital language: chats, feeds, and photo galleries transformed into dynamic compositions. A look and feel that is fast, playful, and always online.