STARSHIP: Reindeer robots, Santa’s fleet on wheels

Every winter, Starship’s delivery robots turn into Santa’s little helpers.

We designed a set of custom sticker faces for the fleet —each one inspired by a different reindeer from Santa’s sleigh.

What began as a playful idea became a beloved holiday tradition: people spotting, photographing and sharing their encounters with the robot-reindeer as they delivered through snow-covered cities.