Designing the visual language for BASF’s digital launch

We designed the visual identity for BASF’s campaign “El agricultor del futuro” (The farmer of the future), created to introduce a new digital platform aimed at farmers interested in innovation and sustainable practices.

Our work focused on developing the campaign’s visual language — from the key video piece used across YouTube and Instagram, to the templates and graphic assets for social media. The result was a forward-looking image that conveyed progress and curiosity, while keeping a close, human tone aligned with the farmers’ everyday reality.