A sculptural window design for Pepa Salazar’s collaboration

For the collaboration between Bershka and designer Pepa Salazar, we created a window display concept that captured the bold, sculptural energy of the collection. The goal was to design something striking and memorable, aligned with Pepa’s visual universe and the scale of the partnership.

The concept was built to adapt —deployed in 28 stores worldwide, each with different layouts and dimensions. In the most iconic windows, a giant heart sculpture, inspired by the shape of the bags in the collection and crafted by artistas falleros, became the focal point of the installation.