Bringing delivery robots into orbit — a campaign designed for US campuses

Starship Robots is a food and grocery delivery service powered by autonomous robots, operating across more than 60 university campuses and cities in the US and Europe.

For the 2023 back-to-school season, we created a playful campaign that took the brand’s name to a whole new universe. We reimagined their service as an interplanetary journey, where planets became food and the Starship robot embarked on intergalactic delivery missions.

The campaign came to life across a wide range of formats, both print and digital — from posters and billboards to social media content and animated screens — bringing a sense of fun and discovery to every touchpoint.